by Adam Luckeroth, on Feb, 21, 2017

According to a study conducted by the University of Texas at Austin, subjects had greater enjoyment and were more likely to engage with content that was customized to them as …

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Topics:Engaging Contentpersonalized sales presentationPitchSales

by Adam Luckeroth, on Feb, 13, 2017

2017 is a year of internal change for many B2B organizations with talk of sales enablement, sales automation, and the ever-increasing amount of software. While this and other uses of …

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Topics:Sales

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