The Modus Blog

From early trade and bartering civilizations to the sophisticated sales functions available today, sales has always been a way for people to improve their livelihoods or get access to better …

Our relationships -- both personal and professional -- come down to value. What value do we provide and what value do we receive? Being successful as a business means providing …

From jargon-y terms like ‘smarketing’ to industry articles and presentations at conferences, the secret is out about the need for sales and marketing to work together. With the introduction of …

There’s no doubt about it -- the role of sales in organizations is changing. Salespeople work more closely with marketing than ever before. With this changing role, it’s important to …