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9 Ways to Make Your 2022 Virtual Sales Kickoff a Winner

9 Ways to Make Your 2022 Virtual Sales Kickoff a Winner

The new year is upon us. You know the drill—resolutions for a healthier, more productive life. Personal goals to get fit, take a bucket list trip or worry less. Whatever it is, 2022 is finally the year we keep up with our resolutions beyond February, right?

While most of us focus on our personal lives as we ring in the new year, it’s also a time for us to take on professional goals. And for us sales folks, the timing is perfect as we look ahead to our annual sales kickoffs (SKO).

The past few years have likely looked a bit different for your annual SKO, with less focus on a flashy location and huge gathering. What will your 2022 SKO look like? You’ll likely be discussing your go-to-market strategy remotely. You’ll probably be looking at your sales enablement technology stack virtually. 

As with anything virtual, attention and engagement is at an all-time premium. Here’s what you need to know to make your 2022 sales kickoff (virtual or in-person)—and your 2022 sales—a success.

  1. Keep Your Sessions Short
    Attention spans during video conference calls are short. So follow suit and keep your sessions short. An agenda filled with back-to-back 45-minute sessions is deadly. Mix things up—consider breakout sessions that facilitate discussion and participation, Q&As with sales leaders, and a few much-needed breaks throughout the day.

  2. Mix It Up
    Avoid death by PowerPoint. Look for interactive, multimedia ways to engage and inspire your audience. Think video, audio, and graphics that engage the senses.

  3. Aim for Interaction with Your Team
    The longer your event, the more you must try to involve your participants. Ask questions and field the answers you get live. Play games with your team. Most video conferencing solutions offer a chat and polls feature. Engage with your audience, soliciting and publishing feedback, suggestions, tips, and comments as your sessions progress.

  4. Put Your Customers in Front of a Webcam
    Your sales kickoff is your chance to share wins and key successes from the past year. One way to do this effectively is to invite a satisfied customer to join your meeting. Treat it like a sit-down interview. Have one of your sales leaders ask the customer to describe their experience with your brand, why they chose you, how you compare with your competitors, and the best practices that your sales team used (or didn’t use) to win their account.

  5. Add Buyer Conversations to Your SKO
    Your salespeople are in the business of starting and continuing conversations with buyers. Every opportunity that ends with a contract starts with a conversation. Use your sales kickoff to teach your sellers how to begin and have these conversations. Just remember that the tools and techniques that worked in the past are not working today, particularly with virtual prospecting and selling. Introduce your sellers to tools that enable meaningful engagement with buyers. More on that below…
  6. Get Facetime with Tech Leaders
    Your 2022 sales kickoff is the perfect time to introduce your team to new technology. One of the biggest we predict for 2022 and beyond? Sales enablement technology. 

    If you are looking to implement a sales enablement platform in 2022, for example, invite a subject matter expert from a top vendor to your meeting. Give your team a chance to get face to face with someone who answers their questions about the benefits of sales enablement tech. This will help win buy-in, and field questions and concerns straight from the source.

  7. Don't Tell. Show.
    While we are on the topic of sales enablement technology, the best way to help your sales team see what it is, how it works, and how it helps them compel conversations with content, invite a vendor to conduct a live demo during one of your sessions. Make it interactive. Give your team opportunities during and after the demo to ask questions and request that the presenter demonstrate any functionality that’s vital to your team’s success.

  8. Check Your Tech
    The only thing worse than a sales kickoff program that never ends is one that never starts. Virtual events present a host of opportunities for things to go wrong. Webcams fail. Audio drops. Internet connections get throttled. To avoid any disasters on your day, check and double-check your tech. Make sure your audio files, videos, cameras, computer hardware, presentations, desktop sharing, software demos, Internet connection, and other technology will work as you intend on the big day.

  9. Record Your Sales Kickoff to Use Year-Long
    One big advantage of hosting a virtual sales kickoff is that you can record the entire event. This gives you hours of material that you can repurpose into bite-size training and educational modules to use throughout the coming year. Parse long presentations, Q&A sessions and product demos into smaller modules, then upload these to your sales enablement platform to speed up onboarding, reinforce training, and boost win rates.
 
Don't Forget to Add Sales Enablement to Your 2022 SKO Agenda!

Hosting a successful virtual sales kickoff is all about engagement. You must deliver a program that engages your audience, and inspires them to engage with your buyers. So, keep your sessions short, mix up your media, encourage interaction, invite vendors and customers to your event, and aim for a day that increases the quality of the conversations that your sellers have with your buyers.

By the way, Modus is the sales enablement platform that hundreds of sales and marketing professionals use around the world to engage with buyers. You can even use it as one of the platforms to drive your 2022 sales kickoff.

Get a Demo of Simplified Sales Enablement Today

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