5 Powerful Lessons We Learned at Rainmaker16

by Adam Luckeroth, on Mar, 11, 2016

Atlanta in the spring, 75 degrees, and sunshine, the conditions couldn't get much better for what turned out to be a tremendous conference. With a focus on learning and growth for sales development teams, Rainmaker16 brought together a large group of thought leaders to share their experience and expertise with over 600 sales professionals. Oh, and networking, lots of networking.


It's no secret that sales tech and the sales dev cloud are areas that are exploding with growth. Here's a quick recap of 5 of the most powerful lessons we learned:

Rainmaker kicked off on Monday evening with a welcome reception happy hour which included an inspiring speech by Salesloft CEO & co-founder, Kyle Porter.

Lesson Learned: Have a strong "why" and tell your story. Kyle didn't come in touting how great Salesloft is; he spoke of failure, struggle, and triumph. Of how he ran the company into the ground and essentially had to regroup, create a stronger why and start over.

Following the official welcome reception was an invitation-only VIP dinner. For everyone without an invite, an excellent rooftop cocktail party was held by Everstring. Following the same trend, Tuesday included breakfast, lunch, happy hour and yet another rooftop after-party.

Lesson Learned: Strive for maximum engagement. Event marketers take note, from beginning to end, every minute of the conference kept attendees involved. There was no need for anyone to break away from the group to find food or drink or be left wondering what to do with "dead" time. This all-encompassing approach ensures that attendees remain engaged and feel that they're a part the entire event. That's accelerated community building.

During a session, Salesloft VP of Sales, Derek Grant spoke about adapting the teachings from Sun Tzu's "The Art of War" for sales teams.

Lesson Learned: Be Prepared. Derek modified a quote from the famous book to "He will win who, prepared himself, can engage the prospect perfectly." I can't stress this enough. Be prepared for any situation; it's expected by your prospects and customers.

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The conference area included ample space for attendees to refresh, recharge, and learn more about the tools that support the modern-day sales rep.

Lesson Learned: Create micro-experiences. Crazy photo booths (thank you Sigstr), intense games of mini-cornhole (thank you Social123) and interactive tablet presentations are just three ways that event sponsors can go beyond the traditional "here's my business card" approach to creating positive experiences for booth visitors.

Rainmaker16 was packed with insightful panels and talks. Gary Vaynerchuk closed out the conference with a keynote on day trading attention and building businesses.

Lesson Learned: Brand is the only thing that transcends technology. As others are made obsolete by advancements in tech, brand is what anchors your company and keeps buyers coming back. Picking just one lesson from Gary's keynote was difficult. Books could be and have been written on everything that he contributes.

Special thanks to Tami, Adriana and everyone on the kind, smart, hardworking Salesloft team and here's looking forward to the next RainMaker!

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Topics:Conferences & Events