The Modus Blog

At Modus, the best innovative ideas win, and when it came up to us through customers, partners, and good old fashioned practicality, it was unanimously determined we would add a …

Much of marketing’s success hinges on the sales team’s success. Yes, it’s true. If marketing’s true value is contribution to revenue, the biggest bang is going to come from enabling …

According to research, sales training isn’t doing the job we hoped it would. The Forgetting Curve is only one of its shortcomings. Sales training can become highly effective…with microlearning. Review …

Your Modus Sales Hub is an incredibly powerful tool that helps your reps have better conversations with your buyers. Have you ever wondered what else your Modus app can do? …

For years, field sellers have thought of themselves as road warriors. Yet at least 80% of your sales team is now selling differently. Virtually. It’s not just what they do, …

Most marketers treat content like a tactic, not a product offering. Content truly focused on what your buyers and customers need to know becomes integrated with your products—just represented by …

The future of large trade shows and events is obviously uncertain at least in the near term, but pandemic or not, virtual events are booming while providing new challenges and …

Avengers Assemble: You Are In a Position to Influence I must say, I think Kevin Feige, the producer behind the cosmically successful Marvel Cinematic Universe film series, has it easy …

I don’t need to tell you we are living in unprecedented times. Not only is it painfully obvious, but everyone else seems to be telling us this every day, which …

One of the assumptions that marketers and sales reps make when people show interest in your website, content, or booth at a virtual summit or trade show is that they’re …