The Modus Blog

Change is hard. Unexpected change is harder. In this time of disruption caused by what’s been declared a “pandemic,” it’s critical to proactively pursue business goals. Even as your priority …

Curious why all your marketing and event people at work are either frenzied, out of office, or both? It’s trade show season! That blissful time of year when everyone travels …

Read on if this scenario sounds familiar: Channel sellers are face-to-face with buyers but they don’t have easy, intuitive access to the marketing content they need to close more deals …

Winning deals requires active buyer engagement. Relevant content shared by sales reps helps build that engagement and creates deeper buyer conversations. Unfortunately, sales reps have a hard time finding the …

Have you ever been in awe of a “life hack” that seemed so obvious in retrospect? Did you obsessively reorganize your home after watching Marie Kondo on Netflix? If so, …

In-person events, conferences and trade shows are viewed as a valuable lead generation source for the manufacturing, medical device, and specialty retail industries. Nearly all marketers asked in the Event …

With 200,000 marketing and sales professionals and 3.4 million files viewed in our customers’ Sales Hubs, 2019 was truly a growth year here at Modus. Our customers, our team, and …

New Research from The B2B Institute finds that companies with a share of voice (SOV) larger than their share of market (SOM) tend to grow, where those with the reverse …

Marketers can raise their profile within the business by playing a central role in contributing to top-line business growth. Many believe they do, but their sales colleagues don’t agree. Why? …

While the evolution of marketing technology is constant, so are the demands and responsibilities being placed on the marketing team. Innovating to meet the ever-growing expectations of customers is contributing …