The Modus Blog

by Orrin Broberg, on Mar, 16, 2020

Change is hard. Unexpected change is harder. In this time of disruption caused by what’s been declared a “pandemic,” it’s critical to proactively pursue business goals. Even as your priority …

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Topics:Conferences & EventsSales EnablementLead CaptureSales HubDealers & Distributor Sales

by Robin Tinker, on Feb, 26, 2020

Curious why all your marketing and event people at work are either frenzied, out of office, or both? It’s trade show season! That blissful time of year when everyone travels …

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Topics:Sales EnablementDealers & Distributor Sales

by Bill Rose, on Feb, 19, 2020

Read on if this scenario sounds familiar: Channel sellers are face-to-face with buyers but they don’t have easy, intuitive access to the marketing content they need to close more deals …

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Topics:Case StudiesConferences & EventsSales EnablementDealers & Distributor Sales

by Bill Rose, on Jan, 22, 2020

Winning deals requires active buyer engagement. Relevant content shared by sales reps helps build that engagement and creates deeper buyer conversations. Unfortunately, sales reps have a hard time finding the …

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Topics:Sales EnablementMicrolearning

by Bill Rose, on Jan, 14, 2020

Have you ever been in awe of a “life hack” that seemed so obvious in retrospect? Did you obsessively reorganize your home after watching Marie Kondo on Netflix? If so, …

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Topics:Sales EnablementMicrolearningSales Readiness

by Robin Tinker, on Jan, 7, 2020

In-person events, conferences and trade shows are viewed as a valuable lead generation source for the manufacturing, medical device, and specialty retail industries. Nearly all marketers asked in the Event …

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Topics:Conferences & EventsSales EnablementLead CaptureSales HubDealers & Distributor Sales

by Robin Tinker, on Jan, 2, 2020

With 200,000 marketing and sales professionals and 3.4 million files viewed in our customers’ Sales Hubs, 2019 was truly a growth year here at Modus. Our customers, our team, and …

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Topics:Customer SuccessSales EnablementMicrolearningSales Readiness

by Bill Rose, on Dec, 17, 2019

New Research from The B2B Institute finds that companies with a share of voice (SOV) larger than their share of market (SOM) tend to grow, where those with the reverse …

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Topics:Sales EnablementSales HubDealers & Distributor Sales

by Bill Rose, on Dec, 11, 2019

Marketers can raise their profile within the business by playing a central role in contributing to top-line business growth. Many believe they do, but their sales colleagues don’t agree. Why? …

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Topics:Interactive SellingSales Enablement

by Bill Rose, on Dec, 9, 2019

While the evolution of marketing technology is constant, so are the demands and responsibilities being placed on the marketing team. Innovating to meet the ever-growing expectations of customers is contributing …

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Topics:Sales EnablementSales Hub

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