The Modus Blog

by Robin Tinker, on Jan, 16, 2020

In-person events, conferences and trade shows are viewed as a valuable lead generation source for the manufacturing, medical device, and specialty retail industries. Nearly all marketers asked in the Event …

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Topics:Sales Enablementtradeshowslead capturelead nurturingmobile and trade showsSales Technologychannel marketingdistributorsSales HubDealers

by Bill Rose, on Jan, 7, 2020

Have you ever been in awe of a “life hack” that seemed so obvious in retrospect? Did you obsessively reorganize your home after watching Marie Kondo on Netflix? If so, …

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Topics:Sales EnablementMicrolearningUser-Generated ContentSales Readiness

by Robin Tinker, on Jan, 2, 2020

With 200,000 marketing and sales professionals and 3.4 million files viewed in our customers’ Sales Hubs, 2019 was truly a growth year here at Modus. Our customers, our team, and …

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Topics:Customer SuccessSales EnablementMicrolearningSales Readiness

by Bill Rose, on Dec, 17, 2019

New Research from The B2B Institute finds that companies with a share of voice (SOV) larger than their share of market (SOM) tend to grow, where those with the reverse …

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Topics:Sales Enablementchannel marketingdistributorsSales HubBrand BuildingCost ReductionDealers

by Bill Rose, on Dec, 11, 2019

Marketers can raise their profile within the business by playing a central role in contributing to top-line business growth. Many believe they do, but their sales colleagues don’t agree. Why? …

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Topics:interactive contentSales EnablementForrester SurveyBuyer EngagementBuyer Insight

by Bill Rose, on Dec, 9, 2019

While the evolution of marketing technology is constant, so are the demands and responsibilities being placed on the marketing team. Innovating to meet the ever-growing expectations of customers is contributing …

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Topics:Sales Enablementchannel marketingSales Hub

by Robin Tinker, on Dec, 6, 2019

The ever-popular early-in-the-year National Sales Meeting might seem like a long way off, but the holidays are creeping closer and the New Year tends to roar in all too quickly …

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Topics:Conferences & EventsSales HubSales Meeting

by Bill Rose, on Dec, 2, 2019

Partners play a key role in shaping the customer experience. But partner experiences must go way beyond deal registration if your organization wants to see more successful customer experiences. One …

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Topics:Sales EnablementSales TechnologyBuyer Experience

by Bill Rose, on Nov, 25, 2019

Your organization’s direct sales reps spend nearly 65% of their time on non-selling tasks. Imagine how much more non-selling time your dealer’s and distributor’s sales reps log with the additional …

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Topics:Sales EnablementSales Technologychannel marketingselling toolsdistributors

by Robin Tinker, on Nov, 20, 2019

Sales Enablement is evolving, and especially as companies focus more on their customers, the usefulness of tools like Modus is growing as well. Our CEO, Orrin Broberg, wrote recently about …

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Topics:Sales EnablementSales TechnologyBuyer ExperienceService AppCase ManagementNew Products

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