by Angie Holmes, on Mar, 4, 2021

With the elimination of most face-to-face meetings in 2020, the new purchasing environment requires sellers to be better than ever. The extreme growth in digital engagement makes the effective use …

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Topics:Content ManagementSales EffectivenessBuyer ConversationsMarketing & Sales Alignment

by Orrin Broberg, on Mar, 2, 2021

If 2020 taught us anything, it’s how critical our existing customer relationships are to our businesses. The same is true of our partner relationships. A valuable partner relationship results in …

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Topics:Customer SuccessPartnership

by Angie Holmes, on Feb, 26, 2021

Busy buyers don't have time to read content inapplicable to solving their specific business problems. In today's business world, customers face dramatically difficult considerations and a disconnect in the current …

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Topics:Content ManagementBuyer AlignmentBuyer ConversationsSales Growth

by Robin Tinker, on Feb, 17, 2021

Fresh from virtual national sales meetings with new quotas and strategies in hand, many sales and marketing organizations are also still catching up from all of the changes brought on …

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Topics:Buyer AlignmentMarketing & Sales AlignmentSales GrowthCustomer Relationships

by Angie Holmes, on Feb, 10, 2021

We see a shift in the business world. Customer experiences and our focus on them are starting to take a backseat to helping customers achieve desired outcomes. In this new …

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Topics:Buyer AlignmentSales GrowthCustomer Relationships

by Ardath Albee, on Feb, 8, 2021

Modus is excited to announce that Land O’Lakes was presented with a Silver Stevie® Award in the Sales Enablement Program of the Year category in the 15th annual Stevie Awards …

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Topics:Customer SuccessNews

by Robin Tinker, on Jan, 28, 2021

2021 is here and flipping the calendar felt especially good this year as we collectively put quite a bit of 2020’s uncertainty behind us. Of course, a new year is …

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Topics:Customer SuccessInteractive SellingBuyer ConversationsSales Growth

by Ardath Albee, on Jan, 25, 2021

In the last two weeks, Modus has announced the appointment of two new members of our Senior Leadership Team, Jeremy Schultz and David Kriss. Schultz joins Modus as President and …

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by Ardath Albee, on Jan, 19, 2021

B2B buyers have been seeking their independence for years. Covid-19 accelerated their efforts, leaving sellers on shaky ground. Gartner’s CSO Priorities Pulse Survey found 57% of sales teams only partially …

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Topics:Interactive SellingBuyer AlignmentVirtual Experience

by Ardath Albee, on Nov, 24, 2020

Your marketing and sales teams have the best of intentions to hit company growth objectives but are hampered by misalignment, lack of visibility, and fragmented buyer experiences. Integrations play a …

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Topics:Sales EffectivenessSales EnablementSales HubMarketing & Sales Alignment