The Modus Blog

by Orrin Broberg, on Feb 4, 2019 2:51:00 PM

A recent discussion I had with Jim Dickie may give sales and marketing directors a sense of relief - and the next action they need to take to meet their …

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Topics:B2B SalesSales and Management

by Adam Luckeroth, on Jan 15, 2019 11:00:00 AM

Amazon has been planting its roots in many different industries, and the largest U.S. online retailer doesn’t seem to be stopping anytime soon. Outside of the individual consumer market, Amazon …

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by Stephanie Ussatis, on Jan 8, 2019 7:30:00 AM

There is no mistaking it—in today’s modern world of fast-paced buying and selling, marketing is key to success. Marketing has a hand in many parts of the sales cycle from …

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Topics:sales and marketingmarketing and sales alignment

by Orrin Broberg, on Dec 28, 2018 11:59:00 AM

It’s gratifying to get quantitative evidence that the companies I have the pleasure of working with are taking action to meet the needs of their buyers, and I was inundated …

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Topics:Sales & Marketing

by Robin Tinker, on Sep 24, 2018 9:40:00 AM

Last week we held the second annual Modus Summit and it was just about double in both content and attendance over last year, so we are calling Summit 2.0 smashing …

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Topics:Conferences & EventsCustomer Success

by Orrin Broberg, on Sep 5, 2018 10:53:34 AM

When I began my career at Xerox as a sales professional some time ago, telephones and fax machines were the most advanced technological tools at my disposal. Since then, selling …

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Topics:Sales & Marketing

by Stephanie Ussatis, on Aug 24, 2018 1:14:28 PM

If you’ve started looking into sales enablement platforms that promise to put your sales enablement strategy into action, what do you do if your company is not quite ready to …

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Topics:sales enablementsales teams

by Orrin Broberg, on Jul 26, 2018 9:09:25 AM

Buyers Never See 65% of Content and Other Stats that Will Force You to Rethink Content Delivery At MODUS, we know empirically that when sales professionals use the right content …

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Topics:Content Managementsales asset managementsirius decisionswebinar

by Orrin Broberg, on Jun 27, 2018 3:16:20 PM

I have a confession to make, it’s something you probably already know. Communicating your brand to customers is hard. Having your salespeople communicate your brand differences to prospective customers is …

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by Adam Luckeroth, on Jun 4, 2018 2:57:40 PM

Note: This Steve W. Martin Sales Research Article Originally Appeared in the Harvard Business Review My last article on the "Seven Personality Traits of Top Salespeople" was based on personality …

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