The Modus Blog

I don’t need to tell you we are living in unprecedented times. Not only is it painfully obvious, but everyone else seems to be telling us this every day, which …

One of the assumptions that marketers and sales reps make when people show interest in your website, content, or booth at a virtual summit or trade show is that they’re …

For many of us, working from home hastily became the norm quite a few weeks ago. This quick transition has proven insightful about the real-life consequences of partially and fully …

Once your sales reps are in conversations with buyers, we wanted to know what further insights the experts would share for providing your sales team with continuous support--sales enablement--to get …

It’s one thing to give sales reps access to content. It’s another to ensure they can use it effectively to support conversations with buyers as a core tenet of sales …

Content serves as a support system for sales enablement. Content encourages buyer engagement, momentum, and intent. Because content plays such a big role in sales, I wanted to know what …

The Modus Sales Hub was literally invented for remote selling. Born out of the need for offline access to sales assets on construction sites and hospital operating rooms, it easily …

Unless you are an essential business that has coronavirus-related information we need to know about, you’ve probably said your piece. It’s time to get back to creating B2B content and …

Times are tough right now. That’s the reality of our sales environment. Decisions take longer, buyers order less, and opportunities evaporate into thin air. Even worse, it’s not likely we’ll …

Change is hard. Unexpected change is harder. In this time of disruption caused by what’s been declared a “pandemic,” it’s critical to proactively pursue business goals. Even as your priority …