The Modus Blog

B2B marketers invest heavily in crafting content that will engage buyers and help them progress toward making the decision to buy from your company. This is no easy feat for …

Next week, the Gartner Marketing Symposium arrives in sunny San Diego, California. This is one of the top marketing events of the year, bringing Gartner experts and hundreds of business …

A recent discussion I had with Jim Dickie may give sales and marketing directors a sense of relief - and the next action they need to take to meet their …

Amazon has been planting its roots in many different industries, and the largest U.S. online retailer doesn’t seem to be stopping anytime soon. Outside of the individual consumer market, Amazon …

There is no mistaking it—in today’s modern world of fast-paced buying and selling, marketing is key to success. Marketing has a hand in many parts of the sales cycle from …

It’s gratifying to get quantitative evidence that the companies I have the pleasure of working with are taking action to meet the needs of their buyers, and I was inundated …

Last week we held the second annual Modus Summit and it was just about double in both content and attendance over last year, so we are calling Summit 2.0 smashing …

When I began my career at Xerox as a sales professional some time ago, telephones and fax machines were the most advanced technological tools at my disposal. Since then, selling …

If you’ve started looking into sales enablement platforms that promise to put your sales enablement strategy into action, what do you do if your company is not quite ready to …

Buyers Never See 65% of Content and Other Stats that Will Force You to Rethink Content Delivery At MODUS, we know empirically that when sales professionals use the right content …