The Modus Blog

Winning deals requires active buyer engagement. Relevant content shared by sales reps helps build that engagement and creates deeper buyer conversations. Unfortunately, sales reps have a hard time finding the …

Have you ever been in awe of a “life hack” that seemed so obvious in retrospect? Did you obsessively reorganize your home after watching Marie Kondo on Netflix? If so, …

In-person events, conferences and trade shows are viewed as a valuable lead generation source for the manufacturing, medical device, and specialty retail industries. Nearly all marketers asked in the Event …

With 200,000 marketing and sales professionals and 3.4 million files viewed in our customers’ Sales Hubs, 2019 was truly a growth year here at Modus. Our customers, our team, and …

New Research from The B2B Institute finds that companies with a share of voice (SOV) larger than their share of market (SOM) tend to grow, where those with the reverse …

Marketers can raise their profile within the business by playing a central role in contributing to top-line business growth. Many believe they do, but their sales colleagues don’t agree. Why? …

While the evolution of marketing technology is constant, so are the demands and responsibilities being placed on the marketing team. Innovating to meet the ever-growing expectations of customers is contributing …

The ever-popular early-in-the-year National Sales Meeting might seem like a long way off, but the holidays are creeping closer and the New Year tends to roar in all too quickly …

Partners play a key role in shaping the customer experience. But partner experiences must go way beyond deal registration if your organization wants to see more successful customer experiences. One …

Your organization’s direct sales reps spend nearly 65% of their time on non-selling tasks. Imagine how much more non-selling time your dealer’s and distributor’s sales reps log with the additional …