The Modus Blog

Your marketing and sales teams have the best of intentions to hit company growth objectives but are hampered by misalignment, lack of visibility, and fragmented buyer experiences. Integrations play a …

As the winter and holiday season approach, many marketers I talk to are super busy and under pressure, and they are also tired, distracted and behind. With all of the …

Content Marketing World is, well, its own world. Every year for the past 9 years, I’ve made the trek to Cleveland (one year to Columbus) to speak and to meet …

Across the board we all know 2020 has been nothing short of an unpredictable roller coaster ride. B2B sales and marketing have certainly been on that ride too, seemingly on …

This is the 10th year of Content Marketing World and its theme of Break the Rules fits nicely with our focus and mission to rethink sales enablement to help our …

At Modus, the best innovative ideas win, and when it came up to us through customers, partners, and good old fashioned practicality, it was unanimously determined we would add a …

Much of marketing’s success hinges on the sales team’s success. Yes, it’s true. If marketing’s true value is contribution to revenue, the biggest bang is going to come from enabling …

According to research, sales training isn’t doing the job we hoped it would. The Forgetting Curve is only one of its shortcomings. Sales training can become highly effective…with microlearning. Review …

Your Modus Sales Hub is an incredibly powerful tool that helps your reps have better conversations with your buyers. Have you ever wondered what else your Modus app can do? …

For years, field sellers have thought of themselves as road warriors. Yet at least 80% of your sales team is now selling differently. Virtually. It’s not just what they do, …