The Modus Blog

Most marketers treat content like a tactic, not a product offering. Content truly focused on what your buyers and customers need to know becomes integrated with your products—just represented by …

The future of large trade shows and events is obviously uncertain at least in the near term, but pandemic or not, virtual events are booming while providing new challenges and …

Avengers Assemble: You Are In a Position to Influence I must say, I think Kevin Feige, the producer behind the cosmically successful Marvel Cinematic Universe film series, has it easy …

I don’t need to tell you we are living in unprecedented times. Not only is it painfully obvious, but everyone else seems to be telling us this every day, which …

One of the assumptions that marketers and sales reps make when people show interest in your website, content, or booth at a virtual summit or trade show is that they’re …

For many of us, working from home hastily became the norm quite a few weeks ago. This quick transition has proven insightful about the real-life consequences of partially and fully …

Once your sales reps are in conversations with buyers, we wanted to know what further insights the experts would share for providing your sales team with continuous support--sales enablement--to get …

It’s one thing to give sales reps access to content. It’s another to ensure they can use it effectively to support conversations with buyers as a core tenet of sales …

Content serves as a support system for sales enablement. Content encourages buyer engagement, momentum, and intent. Because content plays such a big role in sales, I wanted to know what …

The Modus Sales Hub was literally invented for remote selling. Born out of the need for offline access to sales assets on construction sites and hospital operating rooms, it easily …