The Modus Blog

by Bill Rose, on Nov 4, 2019, 4:21:45 PM

A high-performing partner program requires formality, intention and proactive support. In other words, you need a structured way to manage and support your dealer and distributor network. CSO Insights research …

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Topics:sales enablementchannel marketingselling toolsdistributors

by Bill Rose, on Oct 23, 2019, 11:04:00 AM

Marketing and sales both work to drive demand and grow revenues. The problem is that they each focus on different areas of the buying process. They do so in silos, …

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Topics:B2B Salessales enablementMarketingSales Technology

by Robin Tinker, on Oct 15, 2019, 9:00:00 AM

With just-in-time learning, your sales reps are equipped to get sales done. When whispers of adding a learning element to the Modus Hub first hit me, I immediately knew it …

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Topics:Sales and Managementsales and marketingsales enablementMicrolearning

by Bill Rose, on Oct 10, 2019, 11:07:00 AM

Modus Summit gathered customers and prospective customers together for the third year to discuss Modus in the market and share new and future capabilities that will bring even more value …

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Topics:EventsSales and Managementsales and marketingsales enablementMicrolearningModus Summit

by Nick Adams, on Aug 9, 2019, 11:46:31 AM

We had a blast this week kicking off our Trade Show Training Camp series, which is designed to teach you valuable techniques that will help you close more deals and …

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Topics:Sales & MarketingB2B Salessales enablementtrade shows

by Orrin Broberg, on Jul 31, 2019, 1:33:00 PM

Change is a constant in the selling environment. Change shows up externally with customer expectations, the marketplace and the competitive landscape. Internally, change shows up with new product launches, new …

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Topics:sales enablementMarketingmarketing and sales alignment

by Orrin Broberg, on Jun 24, 2019, 9:11:00 AM

Maximizing the Lift from Your ABM Program ABM is hard. It’s complicated. It has a lot of moving parts. ABM is scary. These are the words Todd Berkowitz used to …

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by Orrin Broberg, on Jun 12, 2019, 9:03:00 AM

At the Gartner Tech Growth and Innovation Conference, Christy Ferguson began her session on Optimizing Demand Generation with the statement that marketers love benchmarks. She quickly followed with “Benchmarks are …

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by Bill Rose, on Jun 6, 2019, 1:29:21 PM

Sales and marketing alignment brings about fabulous benefits, but execution of alignment is a whole different side of the strategy. How, after what may be many years of butting heads, …

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Topics:Sales & Marketing

by Orrin Broberg, on May 28, 2019, 11:10:00 AM

On day 2 of the Gartner Marketing Symposium 2019, Brent Adamson spoke about the need to rethink customer engagement with a focus on buyer enablement. He talked about how the …

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Topics:Sales & Marketingsales enablement

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