The Modus Blog

Amazon has been planting its roots in many different industries, and the largest U.S. online retailer doesn’t seem to be stopping anytime soon. Outside of the individual consumer market, Amazon …

There is no mistaking it—in today’s modern world of fast-paced buying and selling, marketing is key to success. Marketing has a hand in many parts of the sales cycle from …

It’s gratifying to get quantitative evidence that the companies I have the pleasure of working with are taking action to meet the needs of their buyers, and I was inundated …

Last week we held the second annual Modus Summit and it was just about double in both content and attendance over last year, so we are calling Summit 2.0 smashing …

When I began my career at Xerox as a sales professional some time ago, telephones and fax machines were the most advanced technological tools at my disposal. Since then, selling …

If you’ve started looking into sales enablement platforms that promise to put your sales enablement strategy into action, what do you do if your company is not quite ready to …

Buyers Never See 65% of Content and Other Stats that Will Force You to Rethink Content Delivery At MODUS, we know empirically that when sales professionals use the right content …

I have a confession to make, it’s something you probably already know. Communicating your brand to customers is hard. Having your salespeople communicate your brand differences to prospective customers is …

Note: This Steve W. Martin Sales Research Article Originally Appeared in the Harvard Business Review My last article on the "Seven Personality Traits of Top Salespeople" was based on personality …

Note: This Steve W. Martin Sales Research Article Originally Appeared in the Harvard Business Review In the late sixth century, Pope Gregory described the seven deadly sins from the least serious …